Become a partner

Dog Basel 2026, presented by Pup Society. Art week's midday escape, for dogs and the people who love them. Wynwood, Miami. Friday, December 4, 2026, 2 to 8 PM (date and hours tentative). Up to 2,500 guests.

The event

The afternoon art week was missing

Art week runs on late nights. Dog Basel is the afternoon in between. Guests come after the workout and brunch, spend the day with their dogs, and head out before the night's parties.

Preview render: families and dogs arriving at a Dog Basel courtyard in Wynwood
Preview render, not a photo of the event.
80,000+visitors at Art Basel Miami Beach in 2025
100+brands activate across art week, from fashion houses to spirits
0pet brands among BizBash's top 20 art week activations of 2025

Sources: Art Basel (2025 attendance), BizBash 2025 art week roundup, art week coverage (Dezeen, Cool Hunting, Event Marketer). Dog Basel is independent and not affiliated with Art Basel. Full figures and sources: the market brief.

Art week, Nov 30 to Dec 6

Art Basel VIP days Dec 2 and 3. NADA Miami Dec 1 to 5. Untitled Art Dec 2 to 6. Red Dot and Spectrum in Wynwood Dec 2 to 6. Art Basel public days Dec 4 to 6. Wynwood Art Market evenings Dec 4 to 6. Dog Basel, Friday Dec 4, 2 to 8 PM in Wynwood, date and hours tentative.

Preview render: an artist painting a dog mural while guests and dogs watch
Preview render.
The audience

Dog people, already here

Up to 2,500 guests and their dogs: Miami locals, plus art week visitors who travel with theirs.

540K–750Kdog-owning households across Miami-Dade, Broward and Palm Beach
$0.9–1.3Bspent on their pets every year, about $1,700 per dog household
2.7MMiami-Dade residents, 70.6% Hispanic, a bilingual market

Sources: U.S. Census (American Housing Survey 2021, QuickFacts), AVMA pet spending. Household and spend ranges are our estimates; method in the market brief.

How partners reach them

A fun outdoor experience

The kind of afternoon pet brands already invest in at dog parks and adoption days, here in Wynwood during art week.

Trial where the dog decides

Once they're there, guests and their dogs try your product at your stop, with the dog as the judge.

Moments that get shared

Portraits, paintings and photos with your name on them, posted long after the day.

Attendance

Where Miami's dog people will be

Free to attend, limited by RSVP, in the heart of art week, with a dedicated PR lead telling the story from launch to the day.

Preview render: a busy Wynwood courtyard with guests, dogs and food trucks seen from above
Preview render.

A guest list worth joining

A free RSVP with a set number of places, so interest shows well before the day.

A PR lead on it

A dedicated PR lead works local, art, lifestyle and pet press from launch to the day.

Art week foot traffic

Wynwood hosts art week fairs and markets. A daytime stop catches guests between them.

Partners bring their people

Every partner and the shelter partner shares its own tracked RSVP link.

Partners see the RSVP count every week from launch. Capped at 2,500 guests. RSVP details are being finalized.

One afternoon in Wynwood: ten stops

    Picture it

    Every stop is built for a dog and a camera

    Tap a stop on the grounds to see what happens there, and which names are open to a partner.

    Tap a stop to see it. Name open Program In the works

    Illustrative layout until the site plan is set. Images are preview renders; clips are AI previews or stock from the original deck.

    Enter your brand in the show

    Good Boy, $15K. Blue Ribbon, $50K. Top Dog, $75K. Best in Show, $100K, one only.

    The packages

    Four ways in

    Entry · a stop

    Good Boy

    $15K
    • A 10×10 booth
    • Logo on the partner wall
    • 2 VIP guest passes
    • 1 social post
    • Stills and video cutdowns
    • Summary report
    A moment

    Blue Ribbon

    $50K
    • Name a moment, like the Puppuccino Party or Pup Portraits
    • Category exclusivity
    • 5 VIP guest passes
    • 3 social posts, listed in press
    • Stills and video cutdowns
    • Full results report
    A zone

    Top Dog

    $75K
    • Name a zone, like the bar or the DJ truck
    • A 10×20 branded footprint
    • 10 VIP guest passes
    • 5 social posts, listed in press
    • Stills and video cutdowns
    • Full results report
    Presenting · 1 only

    Best in Show

    $100K
    • “Dog Basel presented by Your Brand”
    • Your name on every stop
    • 30 VIP guest passes and the VIP area
    • A moment on the DJ truck mic
    • 8 posts and a feature, named in all press
    • Stills and video cutdowns
    Partner care

    One per category

    No competitor shares your category at your level.

    Pet and spirits apart

    Drinks partners stay at the 21+ bar and never appear in a pet brand's materials.

    Your mark, your OK

    Your logo appears only where you've approved it. This preview is a mock-up.

    Dogs first

    A vet on site, a capped number of dogs, shade and water at every stop, and event insurance.

    Naming slots open now
    The barDJ truck soundPuppuccino PartyPup PortraitsWater stationsPup food truck
    Giving back · open seat

    A seat for Miami's shelter dogs

    We're choosing a Miami animal welfare partner for 2026. Partners can help choose the charity and sponsor adoption on site.

    Preview render: families and dogs among large dog sculptures
    Preview render.
    dogbasel × Your Brand
    Paint with your pupDog Basel × Your Brand, Wynwood. Who's coming back next year?
    After the day

    Content that outlives the afternoon

    Every partner leaves with stills and short cutdowns of its own moment, ready to post. Dog Basel keeps reaching people who weren't there.

    Stills

    Edited photos of your stop and your guests, delivered within 48 hours.

    Cutdowns

    Vertical clips of your moment for Reels and TikTok, cut to 6, 15 and 30 seconds.

    Tagged posts

    Posts on Dog Basel's channels that tag you, counts per package.

    Rights to post

    Use it all on your own channels, paid and organic.

    Sample post. The clip is an AI preview from the original deck, not footage of the event.

    Press

    Your name in the story

    Our PR lead pitches Dog Basel to Miami TV and news, art and design press, lifestyle and pet media, and event trade titles. Partners can step into that story.

    Sample press release

    Dog Basel brings an afternoon for dogs and their people to Wynwood during art week

    Your Brand joins as a partner of the free daytime event on Friday, Dec 4

    MIAMI — Dog Basel, a new daytime event presented by Pup Society, comes to Wynwood on Friday, December 4, from 2 to 8 PM. Up to 2,500 guests and their dogs can paint with their pups, sit for portraits by a pro photographer and dance at the DJ truck, between the week's fairs and nights out.

    “Miami's dog people are our people, and this is where they'll spend the afternoon,” said a spokesperson for Your Brand.

    RSVP opens in November. Dog Basel is independent and not affiliated with Art Basel.

    Ways in

    A quote

    Your spokesperson in the launch release.

    Interviews

    A spokesperson we offer to press for segments and features.

    Media alert

    Your moment listed in the alert that sends crews on the day.

    Press preview

    Media visit your stop first, before the gates open.

    Sample only. Final wording, timing and outlets are set by our PR lead.

    What you get back

    Measured and reported

    Targets are agreed before you sign. Your report lands within 30 days.

    Your Brand at Dog BaselSample report
    Guests and dogs at your stop
    —
    Samples and trials handed out
    —
    Opted-in contacts
    —
    QR scans and redemptions
    —
    Stills and cutdowns delivered
    —
    Social and press reach
    —
    MeasureHow we count it
    Guests at your stopQR or wristband check-in at the stop
    Samples and trialsCounted at the stop
    Opted-in contactsRSVP and on-site opt-ins to your brand, with consent
    QR scansYour own trackable code
    Content deliveredStills and cutdowns, per the list above
    ReachDog Basel posts, your tags and press mentions

    Commit by November 13

    Promotion may start around then. Dog Basel is Friday, December 4, 2026 (tentative).

    Next steps

    Let's walk Your Brand into Wynwood

    Commit by November 13 to be in every announcement. Custom packages are welcome.

    Name[Name]
    Email[email]
    Phone[phone]

    The numbers behind it: Dog Basel market brief

    The Dog Basel Frenchie lying down, waiting
    Don't keep him waiting.
    Presenting · ← → to step · P to exit